… With Launch of Naksha’s Singapore-Inspired Recipe Kits

Three extraordinary recipe kits designed in collaboration with the Singapore Tourism Board and Michelin Star Chef Haikal Johari makes Singapore cuisine accessible to UK home chefs ahead of Singapore Food Festival

UK foodies can enjoy a taste of Singapore’s world-famous Food Festival for the first time thanks to the launch of three extraordinary Singapore-themed recipe kits created by Naksha and the Singapore Tourism Board (STB).

Naksha x STB’s Singapore Collection, inspired by Singapore’s vibrant food culture, is now available in UK stores including Whole Foods Market and Harrods. With recipes designed by Haikal Johari, head chef at Singapore’s Michelin-starred Alma restaurant, the collection shines a spotlight on the Malay, Peranakan and Chinese influences in Singaporean cuisine, helping UK diners recreate the magic of Singapore cooking in their own kitchens. The three kits are:

• Lemak Cili Padi: Creamy coconut curry with lime leaf and turmeric (+ rice noodles)
• Ngoh Hiang: Crispy summer rolls with five-spice and paprika (+ rice paper)
• Asam Pedas: Spiced tomato stew with tamarind and lemongrass (+ jasmine rice)

Chef Haikal Johari explains the selection of dishes in the collection: “Singapore food is a melting pot”, he says. “Our food has many influences – Malay, Peranakan, Chinese, Indian, European and more – which is what makes it so interesting. The three CLASSIC recipes included in this collection are much loved in Singapore but not necessarily well known in the wider world. We want to change that. The kits taste delicious and offer an immersive experience which results in an impressive meal”.

Singapore is recognised globally as a top gastronomic destination with its sumptuous offering of hawker centres, fine dining restaurants, and everything in between. The Singapore Food Festival takes place every year. This year’s 30 anniversary edition will take place from 19 – 30 July. Highlights includean expansive Festival Village with three new zones – Food Cartel, Sweets Alley and Café Boulevard; island-wide activations like culinary tours, workshops and chef masterclasses; as well as exclusive finds specially created for the event.

For UK foodies unable to travel to Singapore during the festival (which takes place from 19-30 July), Naksha x STB’s recipe kits offer a unique alternative. Containing high-quality specialist ingredients and simple recipe cards, the kits allow home cooks to craft beautiful Singapore-style dishes with no waste, no fuss, and maximum fun and convenience. In addition to recipes designed by Chef Haikal Johari, the packaging boasts original hand-drawn art from acclaimed visual artist Tan Zi Xi, whose warm and whimsical sketches are a love letter to her Singapore home.

Michael Rodriguez, Area Director Northern & Southwestern Europe, Singapore Tourism Board says that STB’s collaboration with Naksha is a fresh approach to popularising Singaporean cuisine. “People travel to Singapore for many reasons, but food is one of the strongest draws. The Singapore Food Festival is an incredible showcase of our cuisine. However, thanks to our partnership with Naksha, foodies here in the UK can now join in the fun by trying these premium recipe kits, every detail of which – from the flavours, to the origin stories, to the artwork – is designed to conjure the spirit of Singapore food culture and encourage people to visit Singapore for themselves”.

Demand for world food in the UK is growing fast, with UK shoppers increasingly seeking cooking inspiration from other parts of the world. Singapore’s action-packed cuisine has huge appeal, and the Naksha x STB ‘Singapore Collection’ blends innovative destination marketing with an experiential retail product.

“Singapore’s amazing food deserves a big audience, which is why we created these do-it-yourself recipe kits”, says Nisha Ramisetty, Naksha’s co-founder. “The kits make it easy to prepare tasty Singaporean dishes at home, even for those with little experience of Asian cooking. Singapore food is rich in spices and requires lots of specialist ingredients, so it suits the recipe kit model perfectly. What better way to celebrate the Singapore Food festival than trying out one or more of the dishes”.

Naksha is an award-winning startup whose range also includes kits inspired by countries including Sri Lanka, Turkey, Cuba, Lebanon, Kenya, Jamaica, Mauritius and the UAE. The collection is available to buy at stores in the UK including Whole Foods Market, Harrods and online on nakshacollections.com. In the UK, the kits retail for between £6.99-£8.99 for a meal for 2.

About the Singapore Tourism Board

The Singapore Tourism Board (STB) is the lead development agency for tourism, one of Singapore’s key economic sectors. Together with industry partners and the community, we shape a dynamic Singapore tourism landscape. We bring the Passion Made Possible brand to life by differentiating Singapore as a vibrant destination that inspires people to share and deepen their passions.

For more information go to https://www.stb.gov.sg or https://www.visitsingapore.com