Unveils First-Ever Rolex Boutique At Sea
MSC’s Group’s Explora Journeys is set to open the first Rolex boutique onboard a ship. Guests onboard the Explora I, bound to set sail this summer, can browse and purchase timepieces from the iconic Swiss watchmaker. The Rolex at Sea mono-brand store aims to offer travellers an unparalleled shopping experience, incorporating an elegant design that showcases an extensive array of models and styles. Experienced hosts trained by Rolex will operate the boutique, offering a curated shopping experience and aiding travellers with their purchases. This partnership aims to add a touch of luxury to passengers’ journeys, enhancing the overall experience on board.
Many Rolex enthusiasts aren’t strangers to travelling distances for a new timepiece. With the demand for these luxury timepieces still at staggering heights, a boutique at sea can cater to individuals who don’t mind traversing the world for a Rolex. Now they can do both and browse the array of styles onboard the Explora I. The Rolex boutique isn’t the only thing they can enjoy; the luxury cruise also offers indoor-outdoor spas, multiple swimming pools, unlimited beverages, distinct culinary experiences, and a unique travel experience for those onboard, cementing Explora Journey’s vision of redefined luxury travel.
Explora’s pursuit of luxury experiences
Created and owned by the MSC Group and the Swiss-Italian Aponte family, Explora Journeys aims to redefine the luxury cruise category, offering a transformative luxury travel experience. It’s no surprise they chose to work with Rolex to create their first-ever at-sea boutique; the brand has long aimed to set itself apart from the rest of the luxury cruise industry, intent on providing enjoyable memories to travellers. Explora Journeys aims to transform luxury cruises into ocean journeys that inspire holiday-goers to “travel further, immerse deeper and linger a little longer.” This vision isn’t only carried out through memorable tours and destinations, but a large part involves the onboard experience, including shopping. Their shopping centre is home to 30 of the finest artisanal brands, who share Explora Journey’s values of caring for the people and planet. Rolex’s same pursuit of sustainability in its practices is also a big reason for the partnership.
Catering to the discerning traveller
Explora Journeys’ thoughtful itineraries and offerings are part of the brand’s mission to redefine ocean travel. CEO Michael Ungerer notes the cruise line’s goal is to bring in a new generation of discerning travellers, both those who are keen cruisers and new-to-cruising. He cites five key elements crucial for the decision-making process that allows Explora to distinguish itself from the rest of the industry: design, space, choice, destinations, and destination experiences, along with a focus on sustainability in every aspect.
Explora also aims to provide passengers with a luxurious “home at sea” experience, offering comfort and convenience while allowing them to appreciate their destination’s culture and feel connected to the sea. The “ocean state of mind” is central to the brand, a mindset that encourages inner and outer discovery and connections with people and places around you. Discerning travellers looking for authentic and highly-curated experiences can enjoy Explora Journey’s commitment to fostering a transformative journey. A novel partnership with Rolex is only the tip of the iceberg with Explora’s luxury experiences.
The Rolex boutique onboard the Explora I opens on the ship’s maiden journey departing from Southampton this summer. Travellers looking to enjoy an exciting summer holiday can embark on the 16-day luxury cruise bound for Copenhagen, Denmark, stopping at other European destinations along the way. It’ll join other cruise lines sailing from UK ports, such as Fred. Olsen Cruise Line, Princess Cruises and Cunard.
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