Now Available at Waitrose, a rich, fresh, aromatic crowd-pleaser which pairs well with roast chicken or salmon

Following a successful introduction to the UK market in 2023, Australian favourite, Elephant In The Room from Fourth Wave Wine is delighted to announce a range expansion at Waitrose and the introduction of Voluminous Viognier 2024.

Known for its proudly large in scale and expansive in flavour wines, Elephant In The Room ignores fashion and braves the scorn “wine thought police” focusing on giving consumers exactly what they want – full-bodied and mouth-filling wines that deliver maximum pleasure. Each wine is sourced from slow-ripening cool climate vineyards from the Limestone coast and regions of Victoria and is partially matured in French Oak before final blending and bottling by Corey Ryan.

Elephant In The Room’s mouth-filling Voluminous Viognier is one to talk about. Rich, subtle spice with notes of peach and jasmine. Floral aromatics and a hint of vanilla, a perfect combination delivering a rounded, smooth finish. This wine pairs perfectly with a roast chicken or baked salmon.

Elephant In The Room Voluminous Viognier 2024 is available to purchase nationwide at Waitrose, RRP £10.99.

Wine Notes

Voluminous Viognier 2024
Grape Variety: Viognier
Region: Victoria
Winemaker: Corey Ryan
Alcohol: 12.5%

Winemaking: Partially hand harvested before de-stemming primarily in closed fermenters with pump overs with a portion of open fermenters., All components blended post-fermentation before two-thirds were matured in stainless steel and one-third was matured in French oak for nine months before bottling with minimal fining, filtration and sulphur addition.

Vintage 2024: The Murray Darling had better-than-average winter/spring rainfall and a dry harvest with only one rain event in March. Yields were a bit below average, but of very good overall quality; chardonnay and shiraz were the standouts

About Fourth Wave Wine

Founded in 2009 as a different kind of wine company, consumer-focused and committed to innovation, Fourth Wave leads Australian wine in maintaining relevance and recruiting the next wave of consumers.

Fourth Wave Wine understands that today’s consumers want more than just a transactional experience; they seek meaningful connections and authentic interactions with the brands they choose. Born directly from consumer needs and desires, Fourth Wave Wine creates brands that transcend the product; they stand for something and support causes larger than themselves.

Fourth Wave Wine prides itself on delivering true innovation, never copying or following. Embracing the unconventional and breathing life into ideas that others might overlook. At Fourth Wave, they don’t just listen to consumers; they connect with them. Fourth Wave Wine doesn’t simply produce; it creates, taking risks so that others don’t have to.

The result is a diverse portfolio of relevant and unique wine brands of marketing leading scale matched to an unrivalled pipeline of innovation. Fourth Wave Wine will continue to meet the wine industry’s challenges and engage and excite current and future consumers.