Penrhos Gin Launches its First Strawberry Gin, Peter Morrell is enveloped in a strawberry heaven

A British farm distiller has transformed imperfect fruit into a limited-edition spirit as research shows cocktails will dominate tennis season this year

Award-winning craft distiller Penrhos Gin has unveiled a limited-edition pink ‘Wonky’ Strawberry Gin created entirely from misshapen and surplus strawberries, coinciding with new national research that reveals cocktails will overtake traditional drinks at tennis-watching parties this summer.

The limited-edition spirit, which transforms imperfectly perfect strawberries destined for waste from the Penrhos farm into a premium gin, launches alongside it’s new signature Strawberry Gin & Cream cocktail recipe designed specifically for celebrating Wimbledon season.

Britain’s Drinking Habits Set for Summer Revolution

New nationwide research released today from Penrhos Gin reveals a shift in tennis season drinking culture:

Almost one in 5 (17%) of 18–44-year-olds plan to drink cocktails when watching the tennis this summer which is more than the one in seven (13%) of the same age group who will drink traditional wine and beer at this summer’s tennis-watching gatherings.

Over 20% of all Brits intend to watch the tennis this summer 2025 either at home or online versus 9% in a pub or bar, making at-home drinks even more important.

Sustainability meets Sophistication

With 1.92 million strawberries consumed during Wimbledon alone, and with up to approximately 10,000 tonnes of the UK’s strawberries being rejected for cosmetic reasons, Penrhos Gin’s initiative prevents millions of strawberries from going to waste. It is estimated that UK farmers lose approximately £648 million from wasted horticultural crops (fruits and vegetables).

Penrhos has developed a simple three-step Strawberry Gin & Cream cocktail recipe for the launch with local mixologist Owen Williams that has already generated social media buzz during preview testing. The gin cocktail perfectly replicates the flavours of the traditional tennis treat – ‘strawberries and cream’. See below for recipe.

Peter Morrell, Editor, comments “The making of Penrhos Wonky Strawberry Gin is two stories in parallel. The first is its sustainability pedigree, the wonky strawberries which would normally go to waste create an exceptional gin tasting experience, and the use of recycled aluminium for the bottle requires less energy in production and is much lighter, which saves on transport costs. Another by-product of the aluminium bottle it that it won’t break, as I’ve found out to my cost after knocking over a glass bottle of spirits in the past.

“The second story is the gin itself. It pours a salmon pink and has a very assertive bouquet, I could sniff it from two feet away. Bringing the glass to my nose there was an enveloping aroma of delicious fruity strawberries and resinous juniper berries. The first sip filled the mouth with these two pleasing flavours, and there was a tingle of spice on the palate. The gin charts a course between sweet and dry, erring towards the latter. The strawberry and juniper flavours continue to dominate but there are other aromatics at play. There is certainly citrus but I also guessed at coriander and liquorice. Whatever the herbs and spices are they create a complex multi-dimensional experience. The finish is long and fruity and is underpinned with the taste of a London dry gin.

“There is an array of cocktails on the Penrhos website and the Penrhos Strawberries and Cream Cocktail and the Perfect Serve, a classic gin and tonic are shown below. I indulged in a session of mixology, here is my favourite, a Negroni. Fill a rocks glass with ice, add in equal measure Penrhos Wonky Strawberry Gin, Campari and sweet red Vermouth, garnish with a slice of lemon and sprig of mint, a drink to sip and savour.”

Mobile Tasting Experience Tours Wimbledon

Throughout the Wimbledon championships, Penrhos’ vintage pop-up Land Rover bar will offer free samples* of the Strawberry Gin & Cream cocktail at various locations around Wimbledon. In an innovative twist, the public can nominate via Penrhos social media account on Instagram to determine the bar’s daily locations in and around Wimbledon, creating what the brand calls “London’s first democratically directed tasting experience.”

Harriet Evans, Co-Founder of Penrhos Gin, said: “We’re proving that sustainability and sophistication aren’t mutually exclusive. Every bottle of our limited-edition Strawberry Gin saves approximately 100g strawberries from waste, while delivering an exceptional and delicious gin drinking experience. With cocktails set to dominate tennis season in the UK this year for the under-35s, we’re offering consumers a delicious way to be part of the revolution. Our Strawberry Gin recipe has been perfected over the last year and the final recipe has been selected by our Penrhos Gin Taster Panel, made up of members of the British public.”

The limited-edition Penrhos Strawberry Gin (£30/70cl) will be available in the award-winning recycled aluminium bottles from May 25th only from the Penrhos website. A limited 3,000 bottles will be produced in 2025, and customers can sign up for a pre-order now. Penrhos London Dry and Penrhos Wonky Raspberry Gin is also available in over 400 Sainsbury’s stores in the UK.

For more information and to order the Penrhos Strawberry Gin or any of its siblings  go to https://www.penrhosspirits.co.uk/

Recipe for Penrhos Strawberries and Cream Cocktail

Penrhos Wonky Strawberry Gin – 40ml
Strawberry Jam – 1 Barspoon
Crème de Cacao (white) – 25ml
Double Cream – 40ml
Strawberry Garnish
Served in rocks glass over crushed ice.

Recipe for the Perfect Serve

50ml Penrhos Wonky Strawberry Gin, Indian Tonic.
Garnished with strawberries and mint.