Lidl Launches Orange Wine for Fans Celebrating Taylor Swift’s New Album

• Taylor Swift’s highly anticipated new album ‘The Life of a Showgirl’ is set to drop on 3rd October, bringing with it her new ‘orange era’
• Knowing all too well that orange is set to become the colour of the season, from fashion to beauty and more – Lidl has masterminded a brand new Orange Wine for the occasion
• Complete with delicate notes of marmalade and dried apricot, the £7.99 bottle is a gorgeous choice for a midnight(s) album-listening party
• Available in-stores nationwide from 25th September, Lidl’s Orange Sunset Wine is set to be a love story for the taste buds and wallet at just £7.99

Look What You Made Lidl Do! With Taylor Swift’s highly anticipated new album dropping next week, fans are set to enter their ‘orange era’, with the colour declared the style of season1. Knowing this all too well, Lidl has masterminded the release of a new Orange Sunset Wine, perfect for fans hosting midnight listening parties, in store from today from £7.99.

With each of Taylor Swift’s albums associated with a colour, when the pop sensation announced ‘The Life of a Showgirl’, fans were quick to coin it as her ‘orange era’1. Soon after, the popularity of orange exploded online, across fashion2, nail trends3 and even food and drink, with Google searches for orange wine rising by 71%4.

Whether a lover of orange, white or red, Lidl’s Orange Sunset Wine, with delicate notes of marmalade and dried apricot, is sure to fill a blank space on every Swiftie’s wish list and establish a reputation as a fan-favourite tipple.

Speaking to The Man himself, Lidl’s Master of Wine, Richard Bampfield, comments: “Just like Taylor Swift, orange wine is definitely having its moment! Made in the South of France using an ancient technique that ferments white grape juice without removing the skin and pips, the process gives an eye-catching bright tangerine-esque colour.

“Lidl’s Orange Sunset is crisp and fruity with lovely balance and is, though we say it ourselves, rather moreish. With delicate notes of fresh grape and orange marmalade, we are confident it will attract new fans as effortlessly as Taylor Swift.

“Unlike some wine styles, orange wine is proving itself astonishingly versatile and can be enjoyed all year round. If you’re listening to Taylor’s new album, I’d suggest pairing it with a Manchego cheese board or a lightly spiced prawn curry, it’s sure to go down a treat!”

You belong with Lidl’s Orange Sunset Wine, available to purchase in-stores nationwide from 25th September, while stocks last.