Celebrate the 70’s Trend at Hôtel Byblos St Tropez

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Remember the seventies? Pageboy haircuts, flowing floral patterns, bright block colours and flares, flares, flares…

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And Mick Jagger marrying Bianca Peres Moreno de Macias in a maelstrom of celebrity chaos in St Tropez? The oasis of calm in which the couple lodged for the event and partied with their closest friends, was Hotel Byblos. The mythical address located in the heart of the village, embodies all of the 70’s glamour and style.

To this day, pageboy cuts, flowing floral patterns, bright block colours and flares can be found everywhere in the shops. Roger Daltrey and Peter Townshend are set to play the Isle of Wight Festival for the first time in more than thirty years, and a new series based around the 70’s and co-created by Mick Jagger and Martin Scorsese, ‘Vinyl’, is about to launch in the UK on Sky Atlantic. The 70’s represented a flamboyant era and highlighted the birth of a new destination, St Tropez – and at the heart of it, Hotel Byblos. Since the 70’s, Byblos is still as it ever was, a village of its own, eternally chic because it never shouts about it, hugely desirable because its reputation never dies.

How is it that The Byblos has maintained such poise for what will next year be all of fifty years? All credit is due to the fact that it’s been in the same family for nearly half a century, who crafted this vision of a colourful Mediterranean village with a fabulous nightclub at its centre – the mythical Les Caves du Roy.

It is they who gave The Byblos its ambience of casual luxury and privacy, made it a magnet for the relaxed celebrity, and the curious and talented traveler who wants to discover a luxury that speaks of more than money; a version of glamour that possesses real substance.

This is the spirit that Antoine Chevanne, fourth generation, and his team plan to celebrate when The Byblos’ story enters its 50th year in 2017. Meanwhile, Hotel Byblos will reopen on 20 April for a glittering season of charm and glamour and Alain Ducasse’s delicious food offering at the original Rivea.

To book at stay at this legendary property go to: http://www.byblos.com/ or call +33 (0)4 945 668 00.