Sophia Morrell finds that the new outpost of this Shoreditch favourite is totally in tune with the new Paris vibe
One of the reasons I love Paris is its enduring love affair with the past. When I listen to my parents talk about their best experiences in the city of romance in the seventies, it sounds much the same as my year living in the French capital in 2006.
But in 2017, there is a palpable sense that Paris’s old world charm is giving way to the hipster-infused culture of London, New York and Berlin. While it’s undeniably still more café au lait than flat white, Mac-wielding freelancers, roof terraces and pared back Asian cafes are springing up across the city. It is undoubtedly in this vein that Shoreditch brand the Hoxton has opened its latest set of doors in the 2nd arrondissement.
For born and bred Londoners, it is surreal to see the homegrown Hoxton brand outside of its natural setting of grubby Shoreditch streets and chicken shops. But it travels well and the hotel’s design team has ditched the exposed brick for a more luxe feel. On arrival, smart brass accents, cobbled flooring and a stunning wrought iron spiral staircase are unmistakably old Paris.
But people don’t flock to the Hoxton for old school and the new hotel suitably delivers on modern touches from branded complimentary fizzy water to cute mugs with “Hot Tea” or “Hottie” inscribed on the inside depending on the generosity of the tea-maker. Design junkies will be pleased by the attention to detail, like leather-bound Roberts’ radios in each 1950s-style retro room. The accommodation feels spacious for Paris, although perhaps a little more thought could have gone into putting smoked glass round the bathroom; beautiful by day, but a rather bright wake-up call if your travel companion switches the light on before you are up.
The London Hoxton is perhaps more famed as a drinking spot than a hotel, and the same atmosphere has travelled across the Channel. By evening, the bar was abuzz with a laid-back European crowd where we sampled from an impressive cocktail list in the airy atrium (spoiler alert: the living wall, while beautiful, is plastic.) Room-delivered breakfast bags were the perfect antidote to a night continued at the Experimental Cocktail Club a few streets away.
Hoxton Paris may struggle to pull die-hard millennials away from Air BnB, but for the crowd with a little more budget, it is the perfect blend of luxury and modernity for a relaxed weekend away.
The Hoxton Hotel Paris
30-32 Rue du Sentier