New Bardinet Brandy Campaign

Inspiring drinkers to add some French Joie de Vivre to their festive celebrations

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Bardinet is bringing some ‘Joie de Vivre’ to the UK this Christmas with a series of creative collaborations that showcase how to appreciate the good things in life – French style.

Crafted in France for more than a century and one of the UK’s best-selling brandies, Bardinet has teamed up with a trio of glamorous Francophiles to share their secrets for sprinkling French passion and style across this season’s celebrations.

Award-winning drinks blogger Susan L. Schwartz, Paris-based lifestyle writer Marissa Cox and Love French Style blogger Katie Anderson will share cocktail recipes, style tips and inspiring ideas for living with passion and true French spirit.

From reimagined classic brandy cocktails inspired by France’s glamorous roaring 20s, to top tips on adding French flair to your home, wardrobe and Christmas gatherings, the campaign will be supported by a new Bardinet microsite packed with content from the three creative collaborators.

Drinks aficionado Susan looked to the past to re-invent three glamourous classic brandy cocktails using Bardinet. “The roaring 20s (known as Années Folles in France) in my opinion epitomised French Joie de Vivre, so I have drawn inspiration for each of my creations from an iconic woman from the flapper era.

As we step softly out of the Covid pandemic, our 20s might have the potential to become our own Roaring 20s. We will have to wait until the decade is over to discover how events have changed us, but one thing is for sure, our collective desire to enjoy oneself is palpable right now.

The Josephine

Named after Josephine Baker – the fabulous, free-spirited entertainer who took France by storm.

Inspired by the classic Vieux Carré cocktail, this simplified version draws on a delicious combination of brandy and cherry. The cherry syrup pays tribute to Josephine’s work with the Red Cross and the Resistance during the French occupation. The large single ice cube represents the one and only, larger than life star.

  • 50 ml Bardinet Brandy
  • 25 ml Cherry Liqueur
  • 12.5 ml Bénédictine
  • 1 teaspoon of Cherry Syrup (from a jar of Maraschino cherries)

Garnish: 1 Maraschino cherry
Glass: Rocks glass

Add all of the ingredients to a mixing glass. Add ice. Stir to chill and dilute. Strain into a rocks glass with one big ice cube. Garnish with a Maraschino cherry.

The Coco

Named after the famous Gabrielle Chanel who created the flapper’s uniform of drop waisted skirts, shorter hem lines, cloche hats, and load and loads of pearls.
The iconic black and tan Chanel shoe is the inspiration behind this drink which brings together two classic brandy cocktails, The Brandy Alexander and Brandy Flip.

  • 50ml Bardinet Brandy
  • 25 ml Brown Creme de Cacao
  • 25 ml Cold Espresso Coffee
  • One egg (optional) or use two tablespoons of egg white substitute such as Aquafaba
  • Optional: 12.5 ml demerara sugar syrup or white sugar (if you like your cocktails a bit sweeter)

Garnish: Cocoa powder
Glass: Coupe or Martini

Add ice to the coupe glass to chill and set aside. Add all the ingredients to a shaker – make sure the espresso is cold or it will cook the egg! Without adding ice, shake vigorously for thirty seconds. Add two cubes of ice, then shake as hard as you can. Double strain the cocktail into a coupe or martini glass. Garnish with a dusting of cocoa powder on top.

The Zelda

Named after the iconic flapper and author Zelda Fitzgerald, who spent much of her life in France.

A reimagined French Sidecar cocktail that uses apricot brandy (which pairs well with Bardinet and is topped with sparkling wine or champagne – which seems de rigeur, given Zelda’s zest for life.

  • 50 ml Bardinet Brandy
  • 25 ml Apricot Brandy
  • ¼ teaspoon Orange Juice or Orange Blossom Water
  • Prosecco (or Champagne if you want to add some further French flair)

Garnish: Zest of an Orange
Glass: Champagne flute

Wet the rim of the glass with apricot brandy, then dip into the sugar. Add the Bardinet, apricot brandy, orange juice (or blossom water) in a shaker, add ice and shake until chilled. Pour into the glass then top up with prosecco or champagne and stir gently. Peel a long strip of orange peel and place in glass.

To add more classic French ‘Je ne sais quoi’ to the campaign, Love French Style’s Katie will reveal how to style party outfits, celebrations, and beauty routines, whilst Marissa will share her top tips on adding chic touches to your home and festive table in true French fashion.

As James Collins, UK Marketing Manager for Bardinet notes: “Bardinet is a spirit that is crafted with French passion, so after what has been a difficult year for many, we really wanted to bring that spirit and a sense of fun and enjoying the good things in life to the fore this festive season. Whether it’s the joy of sampling a delicious new brandy cocktail or a glamourous gathering with friends, our collaborations will help drinkers to add a little sparkle to their social lives this season.”

For festive French cocktails and style tips visit: https://bardinetstyle.co.uk/

About La Martiniquaise-Bardinet

Founded by Jean Cayard in 1934, La Martiniquaise is an independent French spirits group with a large portfolio of international brands. Headquartered near Paris, the group operates in over 100 countries with 38 subsidiaries and production sites. The Group’s four pillars are Scotch whiskies, ports, brandies, wines, rums and craft spirits from France. www.la-martiniquaise.com

About Bardinet Brandy

Crafted in the traditional French way, every drop of Bardinet’s finest brandy is an act of collective passion. Bardinet was founded in 1857 by passionate young Frenchman Paul Bardinet, who had a vision of creating quality spirits for all to enjoy. The brandy which takes his name is crafted with the same passion today. Made in France for more than a century, by a team dedicated to ensuring its quality and accessibility, this brandy’s rounded, balanced taste can be enjoyed by everyone, in cocktails or on its own. Distilled from grapes, Bardinet is patiently aged in oak barrels and expertly blended at the House’s Domaine de Fleurenne estate, near Bordeaux. Bardinet is one of the world’s top 10 internationally-sold brandies (the 3rd biggest-selling French-made brandy). Bardinet, Crafted with French Passion

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