Nobu and other top London restaurants are running Wagyu specials throughout November and December

Since lifting the ban on Japanese Wagyu exports to Europe, it has spread throughout the UK, gaining popularity and garnering high praise from chefs and gourmets alike. This year, the Japan Food Product Overseas Promotion Center (JFOODO) is running a new promotional campaign with the aim of increasing Japanese Wagyu awareness and consumption.

This November and December, several prominent restaurants will offer a special menu featuring Japanese Wagyu beef, giving Brits a chance to experience a sensation beyond beef. Special menus will be running at top London restaurants including Nobu, Sachi at Pantechnicon and The Fuji Grill at Beaverbrook Town House.

Nobu London Head Chef, Kyle Marston said “I have been working with Japanese Wagyu for many years and am continuously amazed by the quality, beautiful marbling, texture and flavour”. His special menu running throughout November and December features Japanese Wagyu Three Ways, Japanese Wagyu Tataki, and Japanese Wagyu Nigiri.

Japanese wagyu beef is prized for its marbled texture, tender quality and rich umami flavour – features that appeal to all five senses.

Japanese Wagyu is considered as the ”Ultimate Japanese Delicacy” by chefs

About JFOODO

The Japan Food Product Overseas Promotion Centre (JFOODO) was established by the Government of Japan in 2017. The purpose of its founding is to strengthen the global competitiveness of Japanese agriculture, forestry, fisheries and general food products through branding, promotion and export support efforts.

Website https://wagyu-jfoodo.jetro.go.jp/europe/uk/

Flagship restaurants offering special menus

Nobu London (London)

• Japanese Wagyu Tataki
• Japanese Wagyu Nigiri
• Japanese Wagyu Three Ways

Sachi at Pantechnicon (London)

• Wagyu Sirloin beetroot, mustard miso
• Wagyu fillet, sansho, girolles
• Wagyu tataki, porcini ponzu, mizuna

The Fuji Grill at Beaverbrook Town House (London)

• Wagyu ‘shabu shabu’ spicy citrus miso, chive salad
• Wagyu nigiri ponzu jelly, fresh autumn truffles
• Braised wagyu short rib, pear soy reduction, celeriac purée

TOKii (London)

• Wagyu nigiri
• Wagyu rolls
• Wagyu hot stone

Yashin Ocean House (London)

• Wagyu steak with bone marrow

Yashin Sushi & Bar (London)

• Wagyu nigiri

Sushi Kamon (London)

• Omakase course including Wagyu Nigiri

The Dining Room, Beaverbrook Hotel, Surrey

• Wagyu Nigiri with Sea Urchin and Truffle
• Wagyu Taco with Caviar

KOYN (London)

• Japanese Wagyu Sukiyaki
• Japanese Wagyu Ishiyaki
• Japanese Wagyu Sushi

Tokimeite (London)

• Japanese Wagyu Steak

Kiku (London)

• Japanese Wagyu Sukiyaki