Colour Of the Year 2023 from KitchenAid, New Hibiscus

The Artisan Tilt-Head 4.7l Stand Mixer and K400 Blender are bringing family and friends together and inspiring makers of all levels to try new recipes

Hibiscus House

Since 1955, KitchenAid has championed the power of colour to fuel creativity. The latest Colour of the Year 2023 is HIBISCUS, inspired by the captivating beauty of the Hibiscus flower. The vivid fuchsia with a matte finish will spark adventure and fun in the kitchen, inspiring every day makers to experiment with exciting, new recipes.

Colour has the power to affect moods and feelings, it can summon up memories and aromas and make a powerful statement about our personalities. Stimulating and energising, HIBISCUS is a vibrant mood boost in the kitchen motivating cooks and makers of all levels to explore their creative side. And the flavour of hibiscus? Well, it lends itself to a host of sweet treats such as jam, jelly, ice cream, tarts, chocolate puddings and cakes.

The Artisan Tilt-Head 4.7L Stand Mixer in HIBISCUS comes with a stainless-steel bowl, though there’s also a wide selection of options available to enhance your style statement. From ceramic designs to quilted and hammered effect, bowls are a terrific, and simple, way to coordinate your kitchen décor. Standard accessories include a flex edge beater, dough hook, wire whisk, pastry beater and extra 3L stainless-steel bowl.

For even more versatility giving makers endless possibilities to enhance their everyday experiences, there are over 15 exceptional, dishwasher-safe, extras for the famous attachment-ready Culinary Hub enabling everything from slicing, grating, mincing, chopping and peeling, to juicing and spiralizing, along with a time-saving Sifter & Scale.

Assembled in sturdy die-cast metal, the stable Artisan Stand Mixer fuses legendary design with outstanding engineering and durability making it, quite simply, the ultimate culinary companion.

The Artisan K400 Blender in HIBISCUS easily powers through the toughest ingredients. Apples and almonds, carrots, kale and coconut, ice and seeds are no match for the stable die-cast metal base, 1.5 peak HP motor and unique asymmetric stainless-steel blades – precisely angled to work with the 1.4L ribbed glass jar – to create a mighty blending vortex to tackle some of the most tricky ingredients head on. Making the smoothest, best tasting soups, sauces and smoothies couldn’t be easier or quicker.

Simple, intuitive controls include 3 pre-set recipe programmes for crushed ice, icy drinks and smoothies. There’s a ‘pulse’ feature for tackling fibrous veg as well as a self-cleaning cycle. The ‘Soft Start’ option sets the motor at a slower speed to pull food onto the blades, then quickly increases to the selected speed setting to avoid splatter. Adaptive motor and Intelli-speed Control senses ingredients and maintains the optimal speed to produce the perfect taste and texture – whether silky smooth or chunky.

Put the Artisan K400 Blender optional accessories, including a 500ml personal jar, 200ml small batch jug and 1L citrus press, through their paces with an exquisite Frozen Hibiscus Margarita by simply putting Blanco Tequila, hibiscus syrup, freshly squeezed lime juice (and a bit more sugar syrup to taste) in to the Blender and whizz until smooth. Pop salt on the rim of your glass to taste!

The Artisan Tilt-Head 4.7L Stand Mixer, RRP £699, and Artisan K400 Blender, RRP £329, in NEW HIBISCUS are available from and instore at Harrods from 1 March

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