easyJet transports Londoners to Holland with new sprinkle café
Over 750,000 Dutch people eat sprinkles for breakfast every day
Approximately 14 million kilos of hagelslag (sprinkles on buttered bread) is devoured by Dutch residents every year – that’s close to 300 million slices per year
Holland is the sixth happiest place in the world according to the World Happiness Index. Guests visiting the pop-up will experience traditional hagelslag, beauty inspired sprinkle treatments and the opportunity to marvel at edible Dutch art masterpieces easyJet’s ‘Café vahas n der Sprinkles’ opens for three days from Friday 22nd September
‘Café van der Sprinkles’ has been launched by easyJet, in partnership with the Netherlands Board of Tourism and Conventions, giving Londoners the chance to experience a sprinkle-covered taste of Dutch culture and happiness.
The Café aims to offer people the opportunity to experience a slice of what it’s like to live in the sixth happiest place in the world.
The café is based in Leicester Square at The White Space from Friday 22nd – Sunday 24th September, and offers guests a sprinkle-fuelled adventure into Dutch culture.
Upon entering through a plane door, visitors will be greeted by cabin crew and whisked off to begin their journey. Visitors have the opportunity to admire the edible Dutch art masterpieces created by foodie influencers and Instagram sensations The Meringue Girls. Using just sprinkles, the duo will re-create Dutch art masterpieces including Van Gogh’s Sunflowers, Dick Bruna’s Miffy, Piet Mondrian’s Composition II in Red, Blue and Yellow and the famous blue and white Royal Delft flowers.
After wandering through the tulip lined corridor, guests will find themselves in the café where they can order from the ‘DIY sprinkle menu’ choosing their preferred base – options include white, wholemeal and gluten-free bread. Visitors will have a selection of templates giving them the opportunity to create their own sprinkle masterpiece.
Guests will also be able to indulge themselves in the Beauty Parlour with the tastiest beauty trend going – a sprinkle manicure and makeover, including eyebrow, lip and beard/moustache treatments.
In addition to the sprinkle treats throughout, the pop-up also features interactive UV artwork of the Rotterdam Skyline. When light shines on the masterpiece, a selection of Dutch hip hop beats will play.
The range of delights on offer at the event highlight just some of the experiences Holland has to offer beyond Amsterdam, from popular cities such as Eindhoven, Rotterdam and The Hague.
Lucy Outram, easyJet’s Head of UK Marketing & European Planning said, “Generation easyJet are adventure-seekers, keen to experience the diverse cultures that European cities have to offer. easyJet’s Café van der Sprinkles experience will give people the opportunity to literally get a taste of Holland, in the heart of central London. Along with our partners, the Netherlands Board of Tourism & Conventions, we’re hoping to inspire more people to embrace the ‘why not?’ spirit and visit Holland for real.”
Sandra Ishmael, Director UK and Ireland, Netherlands Board of Tourism and Conventions said “We’re delighted to be celebrating our partnership with easyJet in the form of the delicious Café van der Sprinkles pop-up. Visitors will have the opportunity to immerse themselves in Dutch culture whilst experiencing a snapshot of Holland beyond Amsterdam, from popular cities such as Eindhoven, Rotterdam and The Hague.”
Visitors to Café van der Sprinkles also have the chance to win a pair of easyJet return flights to Holland and get a real taste of Dutch culture, by taking a creative ‘sprinkle selfie’ of their makeover or food, and posting their photo with #SprinklesCafé on Instagram or Twitter.
easyJet presents: ‘Café van der Sprinkles’
Where: The White Space, Leicester Square, WC2H 7JB
When: Friday 22nd – Sunday 24th September
Fri & Sat: 11.00 – 19.00
Sun: 11.00 – 17.00
easyJet flies to Amsterdam Airport Schiphol, the gateway to Holland, up to 36 times a day from airports across the UK, from £29.99.