A Revolution in Oral Care

New Arm & Hammer™ 100% Natural Baking Soda is the first ever Toothpaste Range with Fully Recyclable Packaging In the UK

Arm and Hammer

Arm & Hammer™ 100% Natural Baking Soda Toothpaste whitens, protects, and strengthens teeth and gums – what more could you want from your favourite oral care brand. Delivering clinically proven results, the new Arm & Hammer™ range only uses essential but highly efficient ingredients with no preservatives, artificial colours or SLS – just 100% Natural Power to You.

But what makes Baking Soda a natural powerhouse? It’s made from a naturally occurring mineral that is clinically proven to whiten and strengthen your teeth, all in one. Naturally. This new range is specifically developed to tackle two of the most important consumer oral care needs: Whitening and Gum Care.

It will also provide extra protection that only an-all-natural mineral such as Baking Soda can offer. The acidity in our mouths caused by everyday ingestion of food and drinks doesn’t promote a healthy oral environment. The alkalinity of baking soda in these toothpastes will work as a counterbalance to bring the mouth’s pH to a neutral level (around 5.5pH) preventing plaque from building up and effectively protect teeth.

Over a period of time, these acids destroy tooth enamel, resulting in tooth decay. Plaque can also develop on the tooth roots under the gum and cause breakdown of the bone supporting the tooth. Plaque buildup can also lead to gum disease otherwise known as gingivitis, with symptoms including red, swollen gums which sometimes bleed after brushing and flossing. Recent Oral Health Foundation study found that almost one in three of adults have tooth decay in the UK* (Oral Health Foundation, National Smile Month Survey 2021, UK, Broadcast Revolution, April 2021, Sample 2,009.)

Fully developed and produced in the UK, this new range features a tube and cap that can be easily disposed in the plastic stream, whilst the carton is FSC certified and 100% recyclable. RecyClass the body that sets recyclability standards for Europe has approved the packaging design to ensure it can be recycled in the standard HDPE recycling streams, making recycling easy.

At Arm & Hammer™, our mission is to empower people with products that offer superior oral health benefits. We believe everyone has the power to make good choices, and to choose products that perform. That’s 100% Natural Power to you.

Arm & Hammer™ 100% Natural Whitening Protection 75ml
Providing powerful, gentle whitening for whiter teeth in 3 days*
Vegan and Cruelty Free
SLS Free

Arm & Hammer™ 100% Natural Gum Protection 75ml
Improving Gum Health by deeply clean under the gum line
Vegan and Cruelty Free
SLS Free

100% Natural Baking Soda, 100% Recyclable. Start your day with one good thing…

Arm & Hammer™ 100% Natural Baking Soda Toothpaste range 75ml, RRP £4.50.

Now available from Boots, Superdrug and Amazon

*With twice daily brushing

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