Luxury sustainable British gin brand, Bullards, opens New Flagship Covent Garden Site

To celebrate the launch, they have created a new Pineapple, Ginger and Lime Gin

Bullards Pineapple, Ginger and Lime gin

Luxury sustainable British gin brand, Bullards, is excited to announce its latest gin, Pineapple, Ginger & Lime, to add to its impressive selection of spirits.

Created specially to coincide with the opening of its new flagship Covent Garden store, which opens on 28 Henrietta Street London WC2 this May, this exotic fruit has a long history with Covent Garden market.

Dating back to the 17th century – when Covent Garden became London’s most prominent fruit and vegetable market – pineapples were a popular symbol of prosperity. To grow the tropical fruit in the temperamental British weather, you had to be wealthy enough to own a heated greenhouse. The pineapple became the symbol of hospitality and gracious hosting and was adopted as the emblem of the high-end market when the piazza was rebuilt in the 19th century. To this day, as you walk through Covent Garden, you will notice a striking pineapple theme amongst the walls, doorways and lamp fittings of the Apple and Jubilee Markets.

A New Flagship Site for Bullards

Bullards welcomes a new flagship gin shop and tasting room at 28 Henrietta Street, Covent Garden WC2 this month, following the move from former Covent Garden shop in the piazza. The larger flagship site remains as a joint initiative with Bullard’s partner Double Dutch tonics and continues to offer drop-in gin sensory experiences.

Visitors can drop in to chat to Bullards gin experts and browse and taste the exciting range of British gins all with sustainability at their heart. In addition, a number of bookable masterclasses are on offer ideal for groups of gin lovers wanting to try something new and create unique gin-based cocktails.

Bullards Pineapple, Ginger & Lime – your new favourite summer tipple

Bullards pineapple gin is a decadent harmony of flavours, combining juicy roasted pineapple with feisty ginger warmth and citrusy lime leaf. Allow your taste buds to transport you to tropical climates with this unique gin for the UK market.

Bullards Pineapple, Ginger & Lime gin is steeped in tradition and will guarantee to bring something totally tropical and never tasted before to the UK gin category this spring.

Bullards owner Russell Evans says, ‘We are thrilled to launch our latest gin to add to our portfolio of sustainable independent spirits. We’ve chosen pineapple as our base due to its rich history with Covent Garden to coincide with our new shop opening this month on 28 Henrietta Street.”

Peter Morrell, editor comments, “I visited Bullards Covent Garden Piazza shop when it first opened and was highly impressed with the creative range of gins on offer. Bullards Pineapple, Ginger & Lime gin is another step along their road of innovation. I’m also delighted that they have moved to their new flagship shop, just a stone’s throw from the Piazza, and where people can continue to taste the gin, and attend lively Gin Masterclasses.

I recently tasted Bullards Pineapple, Ginger & Lime gin, and it really is quite unique. The botanicals used are Juniper, Coriander, Roasted Pineapple, Lime Leaf, Ginger Root, Pink Peppercorns and Angelica Root, and each ingredient contributes its own flavour and aroma to create a fresh tasting gin with a distinct aromatic character.

The nose is bright, fresh and very aromatic, with unmistakable aromas of pineapple and juniper. As it moves onto the palate there is a tingle of ginger, behind it a very smooth feel in the mouth. The coriander introduces floral notes, and lime leaf provides citrus. The most surprising thing is the pineapple flavours, which are not astringent, but soft and well rounded. It has a lively and persistent tropical finish. In all a versatile and exciting new addition to the Bullards range.

I make some cocktails with the gin, its excellent in a G&T. One cocktail, a twist on an old favourite, worked particularly well, I named it the Gina Bullarda. See the recipe below.”

Committed To Sustainability:

The new gin offering will also be available in Bullards Eco-Pouches, so you can refill your bottle for life. The brand continues to make big sustainability strides with their Eco-Refill Pouches, helping to fulfil their sustainability mission to reduce their carbon footprint and help to reduce waste.

The new 70cl pineapple gin will be exclusively available to purchase on the Bullards website, and in Norwich and Covent Garden sites, retailing at £40 a bottle.

Bullards Gin Shop & Tasting Rooms are also at Canary Wharf and Westfield White City.


Bullards Pineapple Collins Recipe:

The sweet taste of summer really shines through in this twist on a traditional Tom Collins. Give the rim a little sugar by dipping in pineapple juice and then in white sugar.


  • 50ml Bullards Pineapple, Ginger & Lime Gin
  • 25ml Pineapple syrup (optional if you want more sweetness)
  • 25ml Lime Juice
  • 50-100ml Double Dutch tonic
  • Ice
  • Pineapple slices


  1. Fill a tall glass with ice to chill.
  2. Add the pineapple slices to a cocktail shaker along with our Bullards Pineapple, Ginger & Lime gin and pineapple syrup. Muddle together.
  3. Add a scoop of ice and shake.
  4. Pour into the ice filled glass.
  5. Top with tonic (add more the longer drink you would like)

Gina Bullarda

A delicious Caribbean favourite to sip while sitting round the pool.


  • 120ml pineapple juice
  • 60ml Bullards Pineapple, Ginger & Lime Gin
  • 60ml coconut cream
  • Slice of pineapple, to garnish


  1. Throw a handful of ice in blender, add the other ingredients and then pulse until smooth.
  2. Pour into a tall glass.
  3. Garnish with a slice of pineapple.

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