Seeking out a winter escape with a difference

Look no further than Perú, for some heat, sun and adventure!

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Thanks to its gastronomy, history, and adventurous charm, coupled with its pleasant climate year-round, this South American country stands out as the dream destination for European travellers seeking an unparalleled experience. Are you ready to experience Perú now?

Perú, a magical corner of South America, presents itself as the perfect retreat for European travellers looking to escape winter and gain new experiences: a unique combination of gastronomic richness, fascinating history, and jungle adventures, all within a spectacular natural environment.

The United Kingdom, in particular, is a prioritized market for Perú due to the number of arrivals from British tourists and their spending capacity. Until September of this year, 27,097 travellers from the United Kingdom have visited the South American country.

That’s why Perú has once again participated in the World Travel Market 2023, the leading travel industry event held from November 6 to 8 in the city of London. At a 300-square-meter booth, the Commission for the Promotion of Perú for Export and Tourism (PROMPERÚ) successfully promoted Perú’s tourism offerings with a focus on sustainability and culture.

Lima: Gastronomic Capital of South America

Lima is not only a paradise due to its temperate climate throughout the year but also for the quality of its gastronomic offerings. Over the past decade, the capital of Perú has solidified its position as the gastronomic capital of South America, and its culinary reputation worldwide continues to grow.

Evidence of this is the recent recognition of Central, acclaimed as the best restaurant in the world according to the prestigious The World’s 50 Best Restaurants list. Led by Chef Virgilio Martínez, Central and its 17-course tasting menu are an innovative proposal reflecting Perú’s incredible biodiversity.

Lima offers a true gastronomic spectrum for visitors: from avant-garde cuisine to “cevicherías” (where “ceviche” reigns and other delights of the Peruvian sea can be tasted), to “chifas” (temples of Peruvian-Chinese food), and traditional criolla cuisine restaurants (like the popular Isolina, in the sophisticated district of Barranco).

Moreover, the Peruvian capital offers a vibrant nightlife, stunning beaches, and a rich colonial heritage reflected in its architecture and museums, for example, in its historic centre.

Cusco: Historical Treasure in the Andes

The city of Cusco, located in the Peruvian Andes, is another excellent starting point to explore the historical richness of the country. From the majestic ruins of Machu Picchu to the imposing fortress of Sacsayhuamán and the astonishing Rainbow Mountain, Cusco offers European travellers an immersion into Perú’s pre-Columbian and colonial history.

The streets with their gigantic stone walls and the traditional San Pedro Market (where you can buy typical products of the region, such as coffee, cheese, and fruits) are a window to the past that uniquely blends with the present. The natural beauty of the region, with its snow-capped peaks and deep valleys, creates a breathtaking backdrop for photography and adventure enthusiasts.

Peruvian Jungle: Adventure in the Amazon

For adventurous spirits, the Peruvian Amazon rainforest is a paradise to be discovered. Luxury cruises through the Amazon offer a unique opportunity to explore the exotic flora and fauna of this region while enjoying exceptional comforts.

Likewise, Peruvian nature reserves are ideal spaces for birdwatching, making the Peruvian jungle a must-visit destination for nature lovers. The diversity of exotic and rare species, such as the famous spatuletail hummingbird or the Andean cock-of-the-rock, offers an unparalleled experience for those wishing to connect with wildlife.

Perú is the ideal opportunity to discover unparalleled cultures, histories, and wonders while savouring its exquisite cuisine, warm climates, sunsets, and the sounds of peace in nature. Are you ready to experience Perú now?

About PROMPERÚ

The goal of the Commission for the Promotion of Perú for Export and Tourism (PROMPERÚ) is to position Perú globally by promoting its image, tourist destinations, and value-added export products, contributing to the sustainable and decentralized development of the country.

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